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February 7, 2021

Avoid SOS: “Shiny Object Syndrome” With Your Online Business

In some niches there are new product launches every single day. With the "make money online" niche there are usually more than just a few new product launched each single day. All of the sales materials for these product launches tell you that you need to use their tactics to be successful with your online business.


We are not saying that these products do not provide any value. Some of them are really good and will reveal techniques and secrets that will help you and that you might be unaware of. But a lot of these products are the same thing rehashed over and over.


Wild Claims

It is hard to believe that in this day and age some of the wild claims made by these product vendors are allowed. Again the "make money online" niche is probably the biggest culprit with this. There are sales letters and videos that claim that you can make a fortune by using certain software and there is hardly any work for you to do with these "push-button solutions".


Turn your computer into an ATM is a classic claim that some of these sales pages make. This is total nonsense of course, but it is surprising how many people fall for this. Getting buyer traffic to your offers in under 60 seconds is another classic wild claim. Rule of thumb for stuff like this (and almost everything in life): If it seems too good to be true then it probably is.


The Grass is Greener…

A lot of sales pages for new products in your niche are going to tell you that you are doing it all wrong and that your current online business will never be as successful as you want it to be. They tell you that you need to join forces with them as the grass is greener over there.


But, unfortunately, the grass is rarely greener with these programs. There are always different techniques that you can use to improve your online business but what you shouldn’t consider is changing it altogether. It doesn’t matter how powerful the copywriting is on the sales page, you should stick with your current business and work on ways to increase your revenues.


Changing from one online business model to another is something that newcomers to online business tend to do a lot. They give up on one model very fast because they are not getting the results they expect as fast as they hoped. These people are always on the lookout for the next "shiny object" that will change their lives.


You will never have a successful online business if you keep chopping and changing all of the time. Stick with your original plan and see it through. If you have tried your best and it doesn’t deliver the results that you want then you can think about a change. Changing on the whim of a new shiny object is something that you need to avoid.


Limit your Exposure to Shiny Objects

If you are being exposed to new shiny objects on a regular basis then cut out the source. Maybe you are a member of an online forum where this is discussed all the time. Either stop using the forum or avoid the sections that have the shiny object information. Another big source for new shiny objects are the dozens of websites and newsletters you are probably subscribed to. Go through all your email memberships every now and then, and unsubscribe from the ones that have not provided true proof of value to you.


So, a lot of people hear about new shiny objects via email. Unsubscribe from the lists that just keep pumping out these offers to you. Or add rules that send them to a specific "clutter" box, for a moment (if any) that you have time for them. But most probably they are not providing any value and just cluttering up your inbox.

To your Success!

Joram, from successisMade.com


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Joram


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After working for more than two decades in Retail, e-Commerce and Online Marketing and building brands, and products for some of the most successful companies, I know what works and what doesn't in your online business.

 

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