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October 1, 2020

Blogging Your Copy

Another form of viral copywriting can be in putting a lot of content on other peoples' blogs. You can actually pay to have your product advertised on different blogs for a set fee. You may not get to pick the copy associated with your link, but it can be a direct mention on a blog that may have hundreds, or even thousands, of readers.

You can even buy sponsored links on popular sites. These will cost anywhere from $25 to $100’s of dollars, depending on the blog’s popularity. A well place link on a popular blog that may have customers that appreciate your niche is a way to funnel people into your site.

Another way to use blogs to advertise your site and get people to come ready the copy, is to offer a blog owner to write a guest post for them. Many blog writers tire and love the offer of having a guest post written, particularly if the site you are linking is one relevant to their content. Just remember that this copy will have a short lifespan.

Blogs are updated frequently, sometimes daily, and you will have a very short time to make an impression on all those readers. You can get a lot of visitors, but to make them loyal customers, you will have to wow them with your copy.

You can even start a blog of your own, on your own site. This is a perfect way to update content and bring blog readers into your area. You can use sites like Technorati, bloglines, and Digg to help you notify readers when new content is posted. It can also track the popularity of your blog. As the blog gets more readers, success breeds success. Pretty soon, you may be the person selling sponsored links off your site.

You have to think outside of the box when deciding the different ways to market your website or product. Advertising on other people's blogs or writing guest blog posts in the form of an article in disguise which is really your sales copy you can start driving traffic to your website so you can make more sales more often.

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Joram


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After working for more than two decades in Retail, e-Commerce and Online Marketing and building brands, and products for some of the most successful companies, I know what works and what doesn't in your online business.

 

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